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Chicago


Agenda


  • 8:15 a.m. - 9:00 a.m.

    Registration

    Expo Hall open for opportunity to meet potential partners and get questions answered.

  • 9:00 a.m. - 9:15 a.m.

    Welcome and Overview

  • 9:15 a.m. - 9:45 a.m.

    Elements of a Successful Digital Marketing Strategy

    Digital marketing now influences most offline purchase decisions. This session explores the fundamentals of an effective digital strategy.
    Jessie Hochhalter, Google
    Google

  • 9:45 a.m. - 10:15 a.m.

    Taking Control of Your Online Reputation

    Consumer reviews can have a significant impact on your bottom line. Learn best practices to deal with difficult customers and negative reviews as well as effective methods to get reviews in ways that don’t break the rules.
    Corey Dane, Yelp

  • 10:15 a.m. - 10:30 a.m.

    Expo Spotlight

    Meet the companies exhibiting at LSA Bootcamp.

  • 10:30 a.m. - 11:00 a.m.

    Morning Coffee Break

    Expo Hall open for opportunity to meet potential partners and get questions answered.

  • 11:00 a.m. - 11:30 a.m.

    Making the Most of a Limited Marketing Budget

    What’s the right digital plan for local businesses with marketing budgets of $250 to $500 per month? RevLocal President Aaron Boggs recommends how to spend that budget for maximum efficiency and long-term success.
    Aaron Boggs, RevLocal

  • 11:30 a.m. – 12:00 p.m.

    Digital Presence and SEO Fundamentals

    Your business data is distributed across the internet and some of it is probably wrong. This session shows you how to locate and correct your business information, as well as how to increase your visibility in search results.
    Kurt Hoffman, Dex Media

  • 12:00 p.m. - 12:15 p.m.

    Expo Spotlight

  • 12:15 p.m. - 1:15 p.m.

    Lunch and Networking

    Expo Hall open for opportunity to meet potential partners and get questions answered.

  • 1:15 p.m. - 1:45 p.m.

    Email Marketing Best Practices

    This session offers best practices for how to maximize email effectiveness and better integrate it with your other marketing efforts in a time of multiple platforms and devices.
    Steve Robinson, Constant Contact

  • 1:45 p.m. - 2:15 p.m.

    Mobile Marketing: What You Need to Know

    This session covers what business owners need to know about the current state of mobile user behavior and the range of mobile marketing options.
    Lydia Edwards, Bing

  • 2:15 p.m. - 2:45 p.m.

    Afternoon Coffee Break

    Expo Hall open for opportunity to meet potential partners and get questions answered.

  • 2:45 p.m. - 3:15 p.m.

    Facebook: Paid and Organic Social Media Strategies

    Facebook is the leading social media platform for local businesses. However it’s becoming more challenging to reach people through organic posts alone. This session offers recommendations for maximizing exposure and effectiveness on the site.
    Steve Haar, Fanatically Digital

  • 3:15 p.m. - 3:45 p.m.

    How to Build a Devoted Customer Base

    Business owners often don’t appreciate how much of their revenue comes from existing customers. Learn how to increase their loyalty and turn occasional customers into satisfied advocates for your business.
    Alli Koebbe, Belly
    Lauren Licata, Belly

  • 3:45 p.m. - 4:20 p.m.

    Expert Q&A, Wrap Up and Giveaway Drawing

    In this open audience Q&A session, ask and get answers to your most challenging digital marketing questions.

  • 4:20 p.m. - 4:45 p.m.

    Expo Hall Open

    Expo Hall open for final opportunity to meet exhibitors and partners and get questions answered.