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Detroit


Agenda


  • 8:15 a.m. - 9:00 a.m.

    Registration & Continental Breakfast 

    Expo Hall open for opportunity to meet potential partners and get questions answered.

  • 9:00 a.m. - 9:10 a.m.

    Welcome and Overview

  • 9:10 a.m. - 9:45 a.m.

    Elements of a Successful Digital Marketing Strategy

    Digital marketing now influences most offline purchase decisions. This session explores the fundamentals of an effective digital strategy.

    Jeff Biesman, YP
    Anna Yum, YP
  • 9:45 a.m. - 10:15 a.m.

    Understanding the Customer Journey from a Google Perspective

    Consumers are using lots of digital channels and sources to make purchase decisions. Google will present examples of how consumers interact with multiple devices and tools along the path to purchase, together with specific recommendations about how to connect with consumers at different points in the buying cycle.
    Benjamin Walker, Google

  • 10:15 a.m. - 10:30 a.m.

    Expo Spotlight

    Meet the companies exhibiting at LSA Bootcamp.

  • 10:30 a.m. - 11:00 a.m.

    Morning Coffee Break

    Expo Hall open for opportunity to meet potential partners and get questions answered.

  • 11:00 a.m. - 11:30 a.m.

    Making the Most of a Limited Marketing Budget

    What’s the right digital plan for local businesses with marketing budgets of $250 to $500 per month? RevLocal CEO Marc Hawk recommends how to spend that budget for maximum efficiency and long-term success.
    Marc Hawk, RevLocal

  • 11:30 a.m. – 12:00 p.m.

    Taking Control of Your Online Reputation

    Consumer reviews can have a significant impact on your bottom line. Learn best practices to deal with difficult customers and negative reviews as well as effective methods to get reviews in ways that don’t break the rules.
    Corey Dane, Yelp

  • 12:00 p.m. - 12:20 p.m.

    Expo Spotlight

  • 12:20 p.m. - 1:20 p.m.

    Lunch and Networking

    Expo Hall open for opportunity to meet potential partners and get questions answered.

  • 1:20 p.m. - 1:50 p.m.

    Email Marketing Best Practices

    This session offers best practices for how to maximize email effectiveness and better integrate it with your other marketing efforts in a time of multiple platforms and devices.
    Candy Jones-Guerin, Constant Contact

  • 1:50 p.m. - 2:20 p.m.

    Boost Customer Loyalty with these Social Media Tips

    There is a direct correlation between trustworthiness and repeat customers. The most successful local businesses are ones that utilize social media marketing to build transparency while meeting customers' concerns. Join Main Street Hub’s Emma Vaughn to learn social media marketing tips that will help you boost customer loyalty and grow your business.
    Emma Vaughn, Main Street Hub

  • 2:20 p.m. - 2:50 p.m.

    Afternoon Coffee Break

    Expo Hall open for opportunity to meet potential partners and get questions answered.

  • 2:50 p.m. - 3:20 p.m.

    How Paid and Mobile Search Impact Consumer Decision-Making

    Bing will discuss the role that paid-search plays in consumer decision making. This session also explores the current state of mobile user behavior and its impact on the buying process.
    Erin Zefkeles, Bing

  • 3:20 p.m. - 3:50 p.m.

    Facebook: Paid and Organic Social Media Strategies

    Facebook is the leading social media platform for local businesses. However it’s becoming more challenging to reach people through organic posts alone. This session offers recommendations for maximizing exposure and effectiveness on the site.
    Nick Daniels, Momentum

  • 3:50 p.m. - 4:20 p.m.

    Expert Q&A, Wrap Up and Giveaway Drawing

    In this open audience Q&A session, ask and get answers to your most challenging digital marketing questions.

  • 4:20 p.m. - 4:45 p.m.

    Expo Hall Open

    Expo Hall open for final opportunity to meet exhibitors and partners and get questions answered.