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Austin Agenda



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LOCAL PARTNERS

 

AGENDA

8:30 a.m. - 9:15 a.m. Registration
Expo Hall open for opportunity to meet potential partners and get questions answered.
9:15 a.m. - 9:20 a.m. Welcome and Overview
Greg Sterling, Local Search Association

9:20 a.m. - 9:50 a.m. Building a Successful Digital Marketing Strategy
How to think about and prioritize all the many digital media and marketing channels.
Jeff Biesman, YP
 
9:50 a.m. - 10:20 a.m. Maximizing ROI: Making the Most of a Limited Budget
What are the top tips, tools and tactics for business owners with limited marketing budgets? This session provides concrete answers and advice.
Jeff Standridge, Acxiom

10:20 a.m. - 10:45 a.m. Morning Coffee Break
Expo Hall open for opportunity to meet potential partners and get questions answered.
10:45 a.m. - 11:15 a.m. Digital Presence and SEO Fundamentals
Your business data is distributed across the internet – and some of it is probably wrong. This session shows you how to locate and correct your business information, as well as how to increase your organic search visibility with essential search-engine optimization information every business-owner should know.
Brett Fritz, DAC Group  

11:15 a.m. - 11:45 a.m. Taking Control of Your Online Reputation
Consumer reviews can have a significant impact on your bottom line. Learn best practices to deal with difficult customers and negative reviews as well as effective methods to get reviews in ways that don’t break the rules.
Corey Dane, Yelp

11:45 a.m. - 12:15 p.m. Mobile Marketing: What You Need to Know
This session covers what business owners need to know about the current state of mobile user behavior and the range of mobile marketing options.
Faith Murphy, Yahoo

12:15 p.m. - 1:05 p.m. Lunch and Networking
Expo Hall open for opportunity to meet potential partners and get questions answered.
1:05 p.m. - 1:35 p.m. Email Marketing in a Multi-Device Era
Most email is now opened on smartphones. This session offers best practices for how to maximize email effectiveness and better integrate it with your other marketing efforts in a time of multiple platforms and devices.
Amy Hajdu, Constant Contact

1:35 p.m. - 2:05 p.m.
Social Media Strategies for Time-Starved Entrepreneurs
Social media strategy and tactics for business owners and marketers that can’t devote their lives to social media updates.
Emma Vaughn, Main Street Hub

2:05 p.m. - 2:35 p.m. Boost Your Business with Local Video
Video is rising. An explosion of “how-to” searches on YouTube are being done by mobile users with immediate needs. Video offers SEO, branding and lead-generation benefits that most local business owners miss. Understand how relatively low cost video can boost your business.
Jimmy Hunt, Media Distribution Solutions

2:35 p.m. - 3:00 p.m. Afternoon Coffee Break
Expo Hall open for opportunity to meet potential partners and get questions answered.
3:00 p.m. - 3:30 p.m. How to Hire a Digital Marketing Vendor
You can’t do it all yourself. What questions should you ask a digital consultant or marketing vendor and how can you tell the potentially effective ones who will actually deliver from those who are just going to take your money?
John Jordan, Go Local Interactive

3:30 p.m. - 4:10 p.m. Expert Q&A: All Your Questions Answered
In this open audience Q&A session, ask and get answers to your most specific, pressing and challenging digital marketing questions.
4:10 p.m. - 4:15 p.m. Wrap Up and Giveaway Drawing
4:15 p.m. - 4:45 p.m. Expo Hall Open
Expo Hall open for opportunity to meet potential partners and get questions answered.