Grow Your Local Business With Facebook Local Awareness Ads
- Published: 04/17/2017
"Local businesses are in a unique position when it comes to advertising online. They have very tight restrictions on geographic targeting, small audience sizes and often have tight budgets, too. For several years, search advertising has been a huge asset for local businesses with the ability to bid on high-intent keywords within specific geo-targets.
"Then social media showed up and local businesses were quick to set up a social media presence and engage with their customer base on those channels. However, the ability to target net-new customers with social advertising was a bit of an enigma. That is until Facebook launched the Local Awareness Ad unit in late 2014. Finally – an ad unit and targeting designed for the local business on Facebook and Instagram!"