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5 Website Design Flaws That Could Be Hurting Your Business




Not getting enough business from your website, but unsure where you’re going wrong? Your website’s design could be the culprit.

In many cases, your website is going to be a potential customer’s first impression of your business. They may be searching for businesses in their local area, find yours in the search results, click on the link, and visit your site. However, if they don’t resonate with what they are seeing on your site or if they have a poor user experience, they won’t stick around for long.

Ask yourself if you are making any of these common web design flaws.

1. You’re overdoing it with a busy or cluttered design.

Simplicity is arguably the most important thing about a website. You can have the most intricate site with all the bells and whistles, but people will leave your site if it’s too overwhelming or difficult to figure out. Here are some issues that can lead to an overwhelming design...

Poor color choice: Examples include boring beige color schemes, too many bright colors competing with each other, or colors that don’t translate well on the web.

Too many fonts: Two font families should typically be sufficient.

Effects overkill: Too many design effects become a distraction and kill the simplicity factor.

Not enough white space: Space around page elements helps draw the viewer’s eyes to those elements.

Excessive text or lengthy headers: Keep headers short and break up your page content so it’s easier to read.

Too much crammed above the fold: Decide what your most important message and images are and present those clearly and simply at the top of the page.

No established hierarchy: On any given screen, the design needs to intentionally guide a user’s eyes to focus on the most important things, followed by the next most important, and so on. Without proper hierarchy, viewing a site can be exhausting.

2. Your site is difficult to navigate.

While website design trends evolve over time, there are still best-practice design elements that people have come to expect on every website they visit, such as a navigation menu, logo, search box, and prominent messaging that describes your business.

Where these items are placed, how they are formatted, and even how they are designed are becoming more uniform across the web. Take advantage of this and make it second nature for your website visitors to get from one place to the next on your site.

3. You’re not paying attention to detail.

The finer details of your design are what really sell your brand and instill a feeling of confidence in the visitor. Everything from the size and positioning of your design elements to the little things that help guide a person’s eyes—like having people in an image looking toward the element you are trying to highlight instead of away from it—is important and should be considered. If you’re not paying attention to the small details in your website design, you’re missing numerous opportunities to impress visitors, no matter how subtly.

4. Your website isn’t mobile friendly.

Yes, your website might look phenomenal on a desktop, but how does it look and perform on a smartphone or tablet? If your site doesn’t use responsive design—meaning it automatically adjusts the site’s layout and spacing for the size of the screen—many of your web visitors may end up seeing distorted images and formatting, text that extends beyond the limits of the screen, pages that take forever to load, and so on. This equates to a poor user experience.

Google data shows that more than half of all mobile users leave websites when they take more than 3 seconds to load, and only 9% of users say they will stay on a mobile site or app if it doesn’t meet their needs. This is why it is so imperative that you create the best experience across all devices!

5. You aren’t guiding users to take the next step.

Do you want your website to just be a digital brochure, or an actual driver for new business? If you want the latter, you will need strong calls to action to help guide your visitors to the steps you want them to take (calling your business, requesting a free estimate, booking an appointment, etc.). Include prominently placed call-to-action (CTA) buttons with text such as “Available 24/7. Call Us Now!”, as well as contact forms. You should also make it easy for the visitor to find your business’ phone number on every page of the website.

If you are making any of the mistakes above, it’s not too late to switch gears. With a website redesign using the most up-to-date design practices and technology, you can make a more powerful impression on your website visitors, winning more of them over as new customers!

Garrett Schultz

Contributed By: Garrett Schultz

Garrett Schultz is Director of Design at Scorpion, an award-winning digital marketing agency. With over a decade of experience in professional design, he oversees the web design team and provides creative direction, design coaching, process governance, and user experience expertise. Together with his team, Garrett helps clients improve their online presence and attract more business through the Internet.

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