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How Do You Know Which Marketing Providers You Can Trust?




“We will make your business rank #1 on Google.” Have you ever heard that before? Chances are you have because the average small business receives 24 sales calls each month from someone selling marketing or advertising services. Many marketing providers are making lofty claims about the impact they will have on your business and it has never been harder to know who you can trust with your marketing dollars.

More than four in 10 small business owners (44 percent) say they are challenged to find partners who will actually deliver a return on investment, while 38 percent say they face hurdles selecting partners they can trust. This is precisely why the Local Search Association (LSA) has developed the LSA Digital Marketer Certification Program.

LSA Certification was designed to help small businesses find reputable digital marketing partners, understand how to compare services and be confident in their expectations for results. The video below gives more details on how companies get certified, and what it all means.


Unlike other certification programs that focus on subject matter expertise, LSA Certification examines company-wide policies and processes for digital marketing sales and fulfillment. The ultimate goal is for marketing providers to deliver quality services to small businesses because they are held to a high standard.

LSA will certify marketing providers based on the following criteria:

  • Sales practices and “promises” made to clients
  • Customer service standards and accountability
  • Employee hiring and training practices
  • Service agreements and contracts
  • Clear statements of pricing for products/services
  • Security and privacy info

Small businesses will be able to distinguish LSA certified businesses based on the LSA Certification badge displayed on certified providers’ promotional materials. As more companies are certified, keep an eye out for the “LSA Certified” mark, which is a symbol of trust.

If you would like to learn more about LSA Certification, click here. Or you can send any of your questions to info@marketingbitz.com.

Becky Harris

Contributed By: Becky Harris

Becky Harris is a content marketing specialist at the Local Search Association.

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