Are you getting customers to engage with your business in a meaningful way? If you’re like many small business owners, you know having a digital presence is important, but just having a presence doesn’t result in paying customers. The goal of any digital presence should be to turn interest into action (store visit, call, click, etc.).
A necessity for generating more activity from your digital efforts is a strong call-to-action. A call-to-action prompts your visitors, leads and customers to take action. In a way, a call-to-action simply tells customers how you want them to interact with your business (call, email, text, submit, click, etc.).
For example, if you own a hair salon, you probably want your customers to book an appointment when they visit your website. You can make this obvious by featuring a “Book an Appointment” button or link somewhere prominent on your website. As another example, if you own a restaurant and want customer to call to make a reservation, include a phone number or click to call button front and center on your website.
So how do you know what call-to-action is right for your business? Ask yourself these questions:
- What type of services does your business offer? (retail goods, in-store services, home services, etc.)
- How are customers discovering your business? (Facebook, Yelp, Google search, referral, etc.)
- How do you want your customer engagement to be managed internally? (calls, online chat, email, form fills, etc.)
Armed with answers to these questions you will be able to better determine what kind of call-to-action is best for your digital assets. For more tips on engaging your customers online, watch our latest webinar titled, “Turning Online Traffic Into Paying Customers,” presented by Robert Ravensbergen from Agendize. Click here to watch for free.
Robert Ravensbergen is a content marketer and digital communications specialist at Agendize.