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Weekly Bitz: Google’s Free Marketing Tools and Constant Contact’s New Email Features




Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

Follow Up Email Subject Line – The Complete Guide (February 8, 2018)
Business2Community: “When it comes to sending emails cold, having an effective cold email subject line is key. But everyone knows that, right? You also know that it’s based on the subject line that people decide whether to open the email and read it or not. What you may not know: It’s equally important to have a phenomenal subject line for the follow up email going out to leads!”

Google’s Growing Suite of Free SMB Marketing Tools (February 7, 2018)
MarketingBitz: “In an effort to help small businesses connect better with their customers online, Google is promoting five non-advertising tools to create and manage a business’ online presence. The free tools, which Google released last year, provide a number of benefits and help highlight the uniqueness of an individual business to potential customers.”

Constant Contact Enhances Email Marketing Features for Small Businesses (February 6, 2018)
MarketingBitz: “At the end of 2017, Constant Contact announced that they were adding several new features to their email platform geared towards helping small businesses better craft their emails. The enhancements are aimed at improving the email editing, design and user management capabilities offered by the platform. Here’s more on the specifics.”

The Power of Crossposting on Social Media (February 5, 2018)
Hibu: “For small businesses, starting to use social media to market their business is a process. Even with the best intentions, how do you post to Facebook AND Instagram AND Twitter…and still have time to run your business? That’s where crossposting is so valuable.”

Tools and Tricks of the Video Marketing Trade (February 2, 2018)
Vivial: “For the past two weeks, we’ve covered a lot of info about how and why to use video marketing to grow your business in 2018. This week, we’ll cover tools and tricks to get you saying “Action!””

Becky Harris

Contributed By: Becky Harris

Becky Harris is a content marketing specialist at the Local Search Association.

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