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Weekly Bitz: Holiday Marketing Trends and B2B Advertising Lessons



Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

3 Holiday Marketing Trends to Leverage in 2017 (October 5, 2017)
RevLocal: “It’s time to start working on your holiday marketing, so let’s talk about some trends we expect to see as well as tips you can use to optimize your small business’s holiday marketing.”

How to Use Facebook Groups for Business (October 5, 2017)
PromoRepublic: “Creating groups or communities around the products and services you sell makes members feel exclusive and provides an area where they can get additional help and training from you.”

Quick Tips to Improve Website Speed (October 4, 2017)
Vivial: “Local businesses not only need to have a mobile-friendly website, but also need a fast website speed. If your website is slow to load, Google will rank you lower pretty much everywhere – and that includes local and mobile search results.”

5 Important B2B Advertising Lessons (October 3, 2017)
97th Floor: “All too often we can look back on our paid marketing campaign’s progress and see that we’ve wasted a large portion of our budget on something we probably should have known would happen. Testing is always important, but we can make educated guesses. I’m here to hand you my experience to help prohibit these mistakes. These aren’t one-time problems, but repeat offenders. Here are five things I wish every B2B marketer knew.”

Digital Marketing Trends & Strategies to Fall For (October 2, 2017)
ReachLocal: “When you think of trends, you probably don’t think of something that will have a long-lasting impact on your life or your business. But, the truth is, digital marketing trends can quickly turn into the norm. So, while the seasons are changing, it’s a good time to start thinking about what digital marketing trends and strategies you can incorporate into your plan.”

Becky Harris

Contributed By: Becky Harris

Becky Harris is a content marketing specialist at the Local Search Association.

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