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Weekly Bitz: Short Tail vs Long Tail Keywords and 2018 Marketing Strategies for Your Business

Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

Short Tail vs Long Tail Keywords in Voice Search (January 12, 2018)
Mediative: “Despite innovations in images, videos, locations and social content, keywords are still the foundation of getting found in a search engine. Understanding which keywords are right for you doesn’t take too long and will help you organize your content. So what is the difference between a short tail and a long tail keyword?”

How to Create Content: A Step-by-Step Guide to Content Marketing That Delivers Real Results (January 11, 2018)
Inc: “Content marketing is a great way to get people talking about your products, your services, and your company. Content marketing is also a great way to engage your customers and maybe even create a community. (Plus, you can always use the resulting SEO boost.) But if you’re new to content marketing, where should you start?”

5 Digital Marketing Strategies for Your Small Business in 2018 (January 10, 2018)
MarketingBitz: “Whether you’re starting a new business, managing an established one or looking to rebrand, digital marketing will be an important way to hit your goals this year. Whatever your plan, here are a few new digital strategies to utilize in 2018 to keep up with digital marketing trends.”

5 Common Google My Business Mistakes to Avoid (January 9, 2018)
Scorpion: “Millions of business owners are using GMB, yet many still aren’t getting the full exposure they could because they are not managing that listing correctly. And that’s a big mistake for their online reputation management!”

The Best Way to Build Links in 2018 (January 8, 2018)
Forbes: “Link building is a long, long way from being dead. But it has changed a lot in the last few years. If you had to sum up all the evolutions in three words, they’d be: “Quality, not quantity. So what qualifies a “quality” link? Several things.”

Becky Harris

Contributed By: Becky Harris

Becky Harris is a content marketing specialist at the Local Search Association.


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