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Weekly Bitz: Underrated Digital Marketing Techniques and Color’s Role in Marketing and Branding

Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

How to Respond to Positive and Negative Reviews (November 10, 2017)
Vendasta: “Regardless of where the review is—be it Google, Yelp, Facebook, Bing, Foursquare, Amazon or a top directory—you can capitalize on a good review, and minimize the damage of a bad review. Let’s see how!”

Underrated Digital Marketing Techniques You Should Try (November 9, 2017)
Arvig Media: “Nowadays, webmasters and business owners are constantly looking for new ways to market their website and its products or services. It seems, though, that almost everyone is trying too hard to become content experts. While it is imperative to generate unique and relevant content, you can’t stop focusing on other digital marketing techniques. Consider these underrated digital marketing techniques.”

Simple Marketing Metrics You Should Always Know About Your Business (November 8, 2017)
Vivial: “Let’s assume you’re already setting your company up in three key areas of local marketing – social media, email and search. There are a few simple metrics that you should be checking on regularly to make sure that the time and resources you put into marketing are producing a return on their investment.”

How Color Plays a Part in Marketing and Branding (November 7, 2017)
LSA: “Color can often be an afterthought. However, its role in marketing, advertising, and branding is more prominent than one may think. It’s worth putting careful thought into the colors you use when you consider the science behind it.”

How Small Businesses Can Maximize Their Marketing Dollar (November 6, 2017)
Arvig Media: “Businesses with limited funds for marketing will want to get the most out of what they pay for, so to help you identify new trends in the market and align your business accordingly, consider these ideas to market your business effectively.”

Becky Harris

Contributed By: Becky Harris

Becky Harris is a content marketing specialist at the Local Search Association.


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