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Weekly Bitz: Website Design Flaws to Avoid and Facebook Advertising Tips

Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

5 Website Design Flaws That Could Be Hurting Your Business (May 11, 2017)
Scorpion: “In many cases, your website is going to be a potential customer’s first impression of your business. They may be searching for businesses in their local area, find yours in the search results, click on the link, and visit your site. However, if they don’t resonate with what they are seeing on your site or if they have a poor user experience, they won’t stick around for long. Ask yourself if you are making any of these common web design flaws.”

Grow Your LinkedIn Network With These 3 Optimizing Tips (May 10, 2017)
Search Influence: “With over 400 million users, LinkedIn has become a social networking must for companies large and small. While other platforms like Facebook and Twitter are commonly used in marketing and SEO campaigns, LinkedIn can have a significant impact on online visibility and SEO opportunities. Instead of neglecting your LinkedIn account, utilize it to grow your business’ traffic and network.”

Hacking Mobile Advertising (May 10, 2017)
Small Business Trends: “Mobile advertising has long been considered a fringe issue in marketing strategies. However, as mobile devices are increasingly being used as primary sources of information, it’s time to rethink these strategies. Even small businesses should give more weight to mobile marketing due to the ever-increasing amount of activity on mobile devices.”

Facebook Advertising: What You Can’t Do with Boosted Posts (May 9, 2017)
Driven Local: “For on-the-go business owners with packed schedules, Boosting Posts is a fast, easy way to generate engagement with Facebook users in or out of their fanbase. In today’s pay-to-play social media landscape, it’s better to Boost a Facebook Post than to let it fall to crickets. But did you know that Boosting Posts presents a handful of limitations?”

5 Content Marketing Ideas for June 2017 (May 8, 2017)
Practical Ecommerce: “Content marketing is the act of creating, publishing, and promoting valuable content with the goal of attracting, engaging, and retaining customers. What follows are five content marketing ideas for June 2017.”

Becky Harris

Contributed By: Becky Harris

Becky Harris is a content marketing specialist at the Local Search Association.


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