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Charlotte Agenda



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AGENDA

8:30 a.m. - 9:30 a.m. Registration & Breakfast
Expo Hall open for opportunity to meet potential partners and get questions answered.
9:30 a.m. - 9:40 a.m. Welcome and Overview
Greg Sterling, Local Search Association

9:40 a.m. - 10:10 a.m. Building a Successful Digital Marketing Strategy
How to think about and prioritize all the many digital media and marketing channels.
Jeff Biesman, YP
Ben Tyson, Google

 
10:10 a.m. - 10:40 a.m. SEO Fundamentals for Business Owners
Boost your organic search visibility with essential search-engine optimization information every business-owner should know, with bonus tips for more advanced entrepreneurs.
Roy Morejon, Command Partners

10:40 a.m. - 11:00 a.m. Morning Coffee Break
Expo Hall open for opportunity to meet potential partners and get questions answered.
11:00 a.m. - 11:40 a.m. Morning Breakout Sessions
  Finding and Fixing Your Data Online
Your business data is distributed across the internet – and some of it is probably wrong. This session shows you how to find where your business appears online and how to correct and improve your online information for better visibility.
Brooke Henderson, UBL Interactive

  Ahead of the Crowd: Payments and Online Booking
Transactions such as online appointments and mobile payments (e.g., Apple Pay, Square, Google Wallet) are becoming more common. What do local business owners need to know about these new tools and how can you get involved?
Jim D'Arcangelo, Booker

  Social Media (Facebook) Strategy and Tactics
This session explores Facebook tactics for business owners together with recommended advertising options. It will also survey the broader social media landscape and discuss which other social sites are worth your time and which ones are a potential waste of it.
Rich Tucker, Command Partners

11:40 a.m. - 12:40 p.m. Lunch and Networking
Expo Hall open for opportunity to meet potential partners and get questions answered.
12:40 p.m. - 1:10 p.m. Mobile Marketing: What You Need to Know
This session covers what business owners need to know about the current state of mobile user behavior and the range of mobile marketing options.
Mark Haner, Yahoo

1:10 p.m. - 1:40 p.m. Email Marketing in a Multi-Device Era
Most email is now opened on smartphones. This session offers best practices for how to maximize email effectiveness and better integrate it with your other marketing efforts in a time of multiple platforms and devices. 
Lisa Perry, Constant Contact

1:40 p.m. - 2:20 p.m. Afternoon Breakout Sessions
  Beyond SEO: Paid Search Best Practices
Paid search is an effective tool for generating new business and acquiring customers. This session explores paid search best practices, budget requirements and addressing search users on the go.
Liz Olinger, Google

  Taking Control of Your Online Reputation
Consumer reviews can have a significant impact on your bottom line. Learn best practices to deal with difficult customers and negative reviews as well as effective methods to get reviews in ways that don’t break the rules.
Ted Paff, Customer Lobby

  Generating (Online) Word of Mouth
Most business owners cite “word of mouth” as a primary source of new business referrals. But is there a way to generate increased word of mouth? This session explores how to gain more referrals from other business owners and how to utilize social media and digital channels for improved exposure and visibility.
Eric Groves, Alignable

2:20 p.m. - 2:40 p.m. Afternoon Coffee Break
Expo Hall open for opportunity to meet potential partners and get questions answered.
2:40 p.m. - 3:05 p.m. Maximizing ROI: Making the Most of a Limited Budget
What are the top tips, tools and tactics for business owners with limited marketing budgets? This session provides concrete answers and advice.
Jeff Standridge, Acxiom

3:05 p.m. - 3:30 p.m. How to Hire a Digital Marketing Vendor
You can’t do it all yourself. What questions should you ask a digital consultant or marketing vendor and how can you tell the potentially effective ones who will actually deliver from those who are just going to take your money?
Kelly Benish, BIA/Kelsey

3:30 p.m. - 4:00 p.m. Expert Q&A: All Your Questions Answered
In this open audience Q&A session, ask and get answers to your most specific, pressing and challenging digital marketing questions.
Mark Haner, Yahoo
Greg McClure, YP
Ted Paff, Customer Lobby
Lisa Perry, Constant Contact
 
   
4:00 p.m. - 4:10 p.m. Wrap Up and Giveaway Drawing
4:10 p.m. - 4:30 p.m. Expo Hall Open
Expo Hall open for opportunity to meet potential partners and get questions answered.