• Ask your customers to review your business

    - read more -
  • Feature pictures of your business on your website

    - read more -
  • When developing content, consider potential and existing customers

    - read more -

Denver


Agenda


  • 8:15 a.m. - 9:00 a.m.

    Registration & Continental Breakfast

    Expo Hall open for opportunity to meet potential partners and get questions answered.

  • 9:00 a.m. - 9:05 a.m.

    Welcome and Overview

  • 9:05 a.m. - 9:35 a.m.

    Elements of a Successful Digital Marketing Strategy

    Digital marketing now influences most offline purchase decisions. This session explores the fundamentals of an effective digital strategy.
    Jeff Biesman, YP
    Tyler Johansson, Google

    • Google
    • Yellow Pages
  • 9:35 a.m. - 10:05 a.m.

    Making the Most of a Limited Marketing Budget

    What’s the right digital plan for local businesses with marketing budgets of $250 to $500 per month? RevLocal President Aaron Boggs recommends how to spend that budget for maximum efficiency and long-term success.
    Aaron Boggs, RevLocal

  • 10:05 a.m. - 10:25 a.m.

    Expo Spotlight

    Meet the companies exhibiting at LSA Bootcamp.

  • 10:25 a.m. - 10:55 a.m.

    Morning Coffee Break

    Expo Hall open for opportunity to meet potential partners and get questions answered.

  • 10:55 a.m. - 11:25 a.m.

    Email Marketing Best Practices

    This session offers best practices for how to maximize email effectiveness and better integrate it with your other marketing efforts in a time of multiple platforms and devices.
    Jack Jostes, Constant Contact

  • 11:25 a.m. – 12:05 p.m.

    Taking Control of Your Online Reputation

    Consumer reviews can have a significant impact on your bottom line. Learn best practices to deal with difficult customers and negative reviews as well as effective methods to get reviews in ways that don’t break the rules.
    Corey Dane, Yelp

  • 12:05 p.m. - 12:25 p.m.

    Expo Spotlight

  • 12:25 p.m. - 1:25 p.m.

    Lunch and Networking

    Expo Hall open for opportunity to meet potential partners and get questions answered.

  • 1:25 p.m. - 1:55 p.m.

    Building Your Online Visibility

    Many business owners and local marketers focus narrowly on their website’s ranking in Google search results as the alpha and omega of online visibility. However visibility means much more than that today. Todd Renard will discuss the core elements of a strong digital presence and how to maximize your online viability.
    Todd Renard, LocalVox

  • 1:55 p.m. - 2:25 p.m.

    Mobile Marketing: What You Need to Know

    This session covers what business owners need to know about the current state of mobile user behavior and the range of mobile marketing options.
    Read Judah, Bing

  • 2:25 p.m. - 2:55 p.m.

    Afternoon Coffee Break

    Expo Hall open for opportunity to meet potential partners and get questions answered.

  • 2:55 p.m. - 3:25 p.m.

    Insider Tips & Tactics for Social Media Success

    Perch will provide insider tips and little-known tactics to improve your social media success: how to optimize your Yelp profile, getting your business Instagram-ready and why Facebook Messenger really matters.
    Perry Evans, Perch

  • 3:25 p.m. - 3:55 p.m.

    Increasing Customer Engagement After the Sale

    Most businesses are focused on new customers. However nearly 80% of revenue comes from repeat business. Learn how to use mobile, email and customer relationship management to better engage your customers and turn them into advocates for your business.
    Christopher Folmar, Dex Media

  • 3:55 p.m. - 4:20 p.m.

    Expert Q&A, Wrap Up and Giveaway Drawing

    In this open audience Q&A session, ask and get answers to your most challenging digital marketing questions.

  • 4:20 p.m. - 4:45 p.m.

    Expo Hall Open

    Expo Hall open for final opportunity to meet exhibitors and partners and get questions answered.