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New York


Agenda


  • 8:00 a.m. - 9:00 a.m.

    Registration & Continental Breakfast

    Expo Hall open for opportunity to meet potential partners and get questions answered.

  • 9:00 a.m. - 9:10 a.m.

    Welcome and Overview

  • 9:10 a.m. - 9:40 a.m.

    The Customer Journey: What You Need to Know

    Consumers today are using multiple sources of information to find and choose local businesses. Business owners need to understand how digital media impacts buying decisions, what their customers are looking for and to develop a marketing approach that mirrors consumer behavior. It’s a lot to think about but this session breaks it all down for you.

    • Holly Bowyer

  • 9:40 a.m. - 10:10 a.m.

    Boosting Your Online Visibility

    This session explores claiming your business listings online and making sure the information is accurate and complete everywhere consumers are looking online. It also offers advice on how to improve your visibility and rankings in search results.

    • Rev Ciancio

  • 10:10 a.m. - 10:30 a.m.

    Expo Spotlight

    Meet the companies exhibiting at MarketingBitz Bootcamp.

  • 10:30 a.m. - 11:00 a.m.

    Morning Coffee Break

    Expo Hall open for opportunity to meet potential partners and get questions answered.

  • 11:00 a.m. - 11:30 a.m.

    Managing Your Online Reputation

    Large majorities of consumers rely on reviews before making buying decisions. What are the most important places to be reviewed online? What are the best ways to respond to negative and positive reviews? And how can your business get more favorable reviews in a way that doesn’t violate ethical guidelines?

    • Corey Dane

  • 11:30 a.m. – 12:00 p.m.

    Organic Social Media Strategies

    As social media continues to grow, it plays an even larger role in how customers are discovering and interacting with local businesses like yours. Join Main Street Hub’s Emma Vaughn to learn what to post on social media to boost engagement with your customers, protect your reputation, and spread word-of-mouth.

    • Emma Vaughn

  • 12:00 p.m. - 12:15 p.m.

    Expo Spotlight

    Meet the companies exhibiting at MarketingBitz Bootcamp.

  • 12:15 p.m. - 1:15 p.m.

    Lunch and Networking

    Expo Hall open for opportunity to meet potential partners and get questions answered.

  • 1:15 p.m. - 1:45 p.m.

    Paid Search: What You Can Do, When You Should Hire Someone

    Many business owners have had negative experiences with paid search because they couldn't manage it efficiently. This session will explore setting up and testing PPC campaigns so you don’t waste money. It will also discuss what you can do and when you should really hire someone.

    • Kevin Szypula

       

  • 1:45 p.m. - 2:15 p.m.

    YouTube Video for Content and Sales

    Increasingly video is part of the customer journey, especially for younger consumers. Over the last two years, the number of small and medium-sized businesses advertising on YouTube has doubled. More than 60% of YouTube views come from mobile devices. In this session, Google will discuss video creation and promotion best practices and how local business owners can incorporate video into their online marketing for much less than they think.

    • Matthew Targett

       

  • 2:15 p.m. - 2:30 p.m.

    Wrap Up and Giveaway Drawing

    In this open audience Q&A session, ask and get answers to your most challenging digital marketing questions.

  • 2:30 p.m. - 3:00 p.m.

    Expo Hall Open