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Phoenix


Agenda


  • 8:00 a.m. - 9:00 a.m.

    Registration & Continental Breakfast

    Expo Hall open for opportunity to meet potential partners and get questions answered.

  • 9:00 a.m. - 9:10 a.m.

    Welcome and Overview

  • 9:10 a.m. - 9:40 a.m.

    The Customer Journey: What You Need to Know

    Consumers today are using multiple sources of information to find and choose local businesses. Business owners need to understand how digital media impacts buying decisions, what their customers are looking for and to develop a marketing approach that mirrors consumer behavior. It’s a lot to think about but this session breaks it all down for you.

    • Holly Bowyer

  • 9:40 a.m. - 10:10 a.m.

    Managing Your Online Reputation

    Large majorities of consumers rely on reviews before making buying decisions. What are the most important places to be reviewed online? What are the best ways to respond to negative and positive reviews? And how can your business get more favorable reviews in a way that doesn’t violate ethical guidelines?

    • Corey Dane

  • 10:10 a.m. - 10:30 a.m.

    Expo Spotlight

    Meet the companies exhibiting at MarketingBitz Bootcamp.

  • 10:30 a.m. - 11:00 a.m.

    Morning Coffee Break

    Expo Hall open for opportunity to meet potential partners and get questions answered.

  • 11:00 a.m. - 11:30 a.m.

    Social Media Strategies for People Who Hate Social Media

    Social media is now one of the most important platforms for local business discovery and engagement. While most businesses are on Facebook, knowing what to do and when to do it isn’t always easy or intuitive. This session provides a framework and specific recommendations for people who like social media marketing — as well as those who don’t.

    • Shawn Pfunder

  • 11:30 a.m. – 12:00 p.m.

    Email Marketing & Your Customer List

    An active and growing customer list is critical to the health of any business. This session discusses how marketers can efficiently build their prospect and customer lists and market to them more effectively. It will also discuss best email marketing practices in an era when more than 70% of email is opened on smartphones.

    • Katie Stout

  • 12:00 p.m. - 12:15 p.m.

    Expo Spotlight

    Meet the companies exhibiting at MarketingBitz Bootcamp.

  • 12:15 p.m. - 1:15 p.m.

    Lunch and Networking

    Expo Hall open for opportunity to meet potential partners and get questions answered.

  • 1:15 p.m. - 1:45 p.m.

    Boosting Your Online Visibility

    This session explores claiming your business listings online and making sure the information is accurate and complete everywhere consumers are looking online. It also offers advice on how to improve your visibility and rankings in search results.

    • Raj Nijjer

  • 1:45 p.m. - 2:15 p.m.

    Paid Search: What You Can Do, When You Should Hire Someone

    Many business owners have had negative experiences with paid search because they couldn't manage it efficiently. This session will explore setting up and testing PPC campaigns so you don’t waste money. It will also discuss what you can do and when you should really hire someone.

    • Jim Christian

  • 2:15 p.m. - 2:30 p.m.

    Wrap Up and Giveaway Drawing

    In this open audience Q&A session, ask and get answers to your most challenging digital marketing questions.

  • 2:30 p.m. - 3:00 p.m.

    Expo Hall Open