• subscribe

Portland Agenda



Printer Friendly Version



AGENDA

8:30 a.m. - 9:30 a.m. Registration & Continental Breakfast
Expo Hall open for opportunity to meet potential partners and get questions answered.
9:30 a.m. - 9:40 a.m. Welcome and Overview
Greg Sterling, Local Search Association

9:40 a.m. - 10:10 a.m. Building a Successful Digital Marketing Strategy
How to think about and prioritize all the many digital media and marketing channels.
Jeff Biesman, YP
Ben Tyson, Google

 
10:10 a.m. - 10:50 a.m. SEO Fundamentals for Business Owners
Boost your organic search visibility with essential search-engine optimization information every business-owner should know, with bonus tips for more advanced entrepreneurs.
David Mihm, Moz

10:50 a.m. - 11:10 a.m. Morning Coffee Break
Expo Hall open for opportunity to meet potential partners and get questions answered.
11:10 a.m. - 11:50 a.m. Morning Breakout Sessions
  Taking Control of Your Online Reputation
Consumer reviews can have a significant impact on your bottom line. Learn best practices to deal with difficult customers and negative reviews as well as effective methods to get reviews in ways that don’t break the rules.
Mike Bunnell, Brandify

  Beyond SEO: Paid Search Best Practices
Paid search is an effective tool for generating new business and acquiring customers. This session explores paid search best practices, budget requirements and addressing search users on the go.
Elizabeth Parker, Bing Ads

11:50 a.m. - 12:50 p.m. Lunch and Networking
Expo Hall open for opportunity to meet potential partners and get questions answered.
12:50 p.m. - 1:20 p.m. Mobile Marketing: What You Need to Know
This session covers what business owners need to know about the current state of mobile user behavior and the range of mobile marketing options.
Faith Murphy, Yahoo

1:20 p.m. - 1:50 p.m. Email Marketing in a Multi-Device Era
Most email is now opened on smartphones. This session offers best practices for how to maximize email effectiveness and better integrate it with your other marketing efforts in a time of multiple platforms and devices.
Don Richardson, Constant Contact

1:50 p.m. - 2:30 p.m. Afternoon Breakout Sessions
  Understanding Your Customer's Journey: From Discovery to Loyalty
What steps are your potential customers taking to find new businesses? What specific factors are important to them before choosing to spend money? And, if you get them in the door, how do you keep them engaged?
Emma Vaughn, Main Street Hub

  9 Easy-To-Implement Tactics For Getting Customers from Facebook Advertising
Get more customers through higher visibility on Facebook. In this session focused on local businesses, you will learn about easy-to-implement tactics that don't require a small fortune or an engineering degree.
Andrew Lolk, White Shark Media

2:30 p.m. - 2:50 p.m. Afternoon Coffee Break
Expo Hall open for opportunity to meet potential partners and get questions answered.
2:50 p.m. - 3:20 p.m. Expert Q&A: All Your Questions Answered
In this open audience Q&A session, ask and get answers to your most specific, pressing and challenging digital marketing questions.
Jimmy Bogroff, Oregonian Media Group
Aaron McAdams, YP
Faith Murphy, Yahoo


3:20 p.m. - 3:50 p.m. Maximizing ROI: Making the Most of a Limited Budget
What are the top tips, tools and tactics for business owners with limited marketing budgets? This session provides concrete answers and advice.
Glenn Crockett, Acxiom

3:50 p.m. - 4:00 p.m. Wrap Up and Giveaway Drawing
Sponsored by:

4:00 p.m. - 5:00 p.m. Cocktail Reception
Enjoy a drink, meet potential partners and get any last minute questions answered in the Expo Hall.
Sponsored by: