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Marketing Technology


To help facilitate the execution and management of digital marketing, there are about 2,000 marketing technology vendors. These companies offer technology solutions that help small businesses with the following:

  • Email, mobile and social media marketing
  • Video, search, display and social media advertising
  • Search engine optimization and search engine marketing
  • Reputation management (ratings and reviews, social media)
  • Ecommerce and in-store payments
  • Customer relationship management
  • Marketing automation

The biggest benefit of these technologies is providing small businesses with tools that allow for more efficient marketing, resulting in more time for employees to worry about running the business. However, the number of providers can be overwhelming. But with a strong understanding of where a small business needs digital marketing help, many are finding relief and strong results from these technologies.

Quick Tips

  • Define the digital venues your business needs most help with (email, social media, SEO, etc.)
  • Conduct online research to see what kind of tools (free vs. paid) are available to assist
  • Develop a budget for these activates and measures of success (more time, cost savings, more customers, business growth, etc.)
  • Request free trials from vendors to test tools

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